Word: publicizers
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...with Portugal, Ireland, Italy and Spain is a member of the so-called PIIGS group of troubled European economies--is carrying a deficit close to 13% of GDP, more than four times the E.U. limit. Part of the blame for Greece's economic woes has been placed on padded public-sector wages and rampant tax evasion. Proposed austerity measures, which include a pay freeze for government employees, prompted thousands to go on strike. European leaders, who fear that Greece's troubles will trigger widespread financial strain in the region, are mulling over a rescue plan that could include regional loans...
...cast of Jersey Shore - gearing up to shoot Season 2 in the next few months - camera-readiness is second nature. These are the children of reality TV. In February 1992 - literally a generation ago - The Real World introduced MTV's viewers to living in public. Ten years ago, Survivor - now in its 20th season - mainstreamed the idea for older viewers. The Jersey Shore-ites have never known a world in which hooking up drunk in a house paid for by a Viacom network was not an option. This year in the coveted post-Super Bowl time slot, CBS showcased...
...Evolution of a GenreThe summer of the first Survivor season, I wrote a cover story about it for this magazine. The concerns that the show's popularity raised seem so quaint now: a professor worried its success would lead to "Let's try a public execution. Let's try a snuff film." We're still waiting for those. But Survivor is still on - considered, together with the likes of Idol and The Amazing Race, to be relatively tame, even family-oriented entertainment. (See pictures of American Idol winners...
Thus comes what you might call the realitization of reality: the evolution of once private, or at least obscure, acts into performance. The diary becomes the blog. The home-movie collection becomes the YouTube channel. The résumé becomes the public search-result page...
...decade, job-insecure Americans have been told to cultivate "the brand called you." Decide what your strengths are. Focus on your core competencies. Be aware of the bullet points of your identity. The message of both business and leisure today is, Distinguish between the actual and the for-public-consumption self. (See the top 10 TV series...