Word: publicizers
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...leaders enlisted Russian Orthodox officials to fan patriotism and encourage support for the state among the population, in return for which the authorities held back from stamping out the religion for good. Now detractors say that Prime Minister Vladimir Putin and his government allies are similarly seeking to gain public support by reclaiming relics of Russia's former greatness abroad to stoke patriotism among voters. (See pictures of Pope Benedict...
Image consultants and p.r. managers, who are professionally optimistic, say it's possible for him to rehabilitate his public image, but it won't be easy. First up, he has to come totally clean, and he has to do so in front of a camera. On Jan. 21, just shy of Quinn Hunter's second birthday, Edwards finally issued a statement that copped to his being her father. "It was wrong for me ever to deny she was my daughter, and hopefully one day, when she understands, she will forgive me," the press release said. Nuh-uh. For a doozy...
...electable, and no American President is ever going to appoint him to anything," says Kevin Sullivan, former White House press secretary under George W. Bush and now a p.r. consultant. "But the American public is very forgiving." Sullivan, who admits he'd never take Edwards on as a client, nevertheless had some advice: tell it first, tell it all and tell it yourself. The ship has sailed on a couple of those - unless of course, there are more skeletons in the Edwards' well-appointed closets. So even though some people are begging Edwards to just go away, he needs...
...once," says Tim Calkins, a marketing professor at Kellogg School of Management. "Get it out of the way. And then focus on replacing it with good news." When Tiger Woods starts to play good golf, his transgressions will fade from memory. Unlike Woods, however, Edwards doesn't have any public venues he can easily hop back into...
...Edwards' future depends on what he wants to do. If he's set on being in the public eye, he's leaning into a stiff wind. If he just wants to do public service, he'll be fine. Before he drove his career into a crater for an astrology-spouting blonde, he had a good record on fighting poverty, and the media can be relied on to ignore him if he continues to work on that issue. He, among many others, went to Haiti this week, without cameras. John Edwards may never be liked again, but with...