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This old-fashioned kind of fame is still a posh deal, but it has lost its imperial prerogatives. Time was, you might have expected the fraternity of sportswriters or political reporters to peddle one version of you in public and save another one for their buddies at the bar. Now TMZ hits "post" instantaneously on allegations of infidelity, angry wives and golf clubs, and Google makes no distinction between respectable news and what people really want to know. When Woods said in a statement on Dec. 2, "I have let my family down," while still insisting that "personal sins should...

Author: /time Magazine | Title: Tiger and the Salahis: Two Kinds of Celebrity Crash | 12/3/2009 | See Source »

...attention seekers, controversy is the point, not the distraction. Private acts are public life. Whereas the attention controller draws power by withholding, the attention seeker draws it by exposing. (While Woods retreated, the Salahis were busy stringing Matt Lauer along, promising to show proof of their innocence - someday.) Living is personal branding. Facebook, Twitter, reality TV - you are always on and always out there. Naturally you would spend a Tuesday evening effecting a national-security breach with a camera and a makeup artist in tow. Doesn't everyone? (See the top 10 celebrity Twitter feeds...

Author: /time Magazine | Title: Tiger and the Salahis: Two Kinds of Celebrity Crash | 12/3/2009 | See Source »

Woods may not have much choice since his alleged mistresses are reported to have text messages from him and to be willing to share them (at a price, presumably). Also, given the public nature of golf, with the crowds and press able to get close to the players on the course, it's unlikely he can hide completely unless he never plays again. (See pictures of Tiger Woods' best victory moments...

Author: /time Magazine | Title: How Tiger Woods Can Survive the Scandal | 12/3/2009 | See Source »

...concerns persist about whether the market is generating enough highly effective carbon-reducing projects, such as solar power plants and public transit systems - or if it is actually retarding the pace of reducing greenhouse gas emissions by subsidizing the dirtiest industries, which can rather easily and cheaply generate credits because they have the most to clean up and often have the resources to make improvements. Fluorochemical companies in India, for example, have been the biggest generators of CERs for the global market. That's because companies like SRF, a fluorochemical company headquartered outside of New Delhi, emit a gas called...

Author: /time Magazine | Title: An Indian Village Sees the Downside of Carbon Trading | 12/3/2009 | See Source »

Kudos and thank you from a mom who has let her children bike to the convenience store, walk along a country road to find a lost phone, figure out public transit to a city high school and study and volunteer abroad. I'm still not ready to hear what they did when we weren't looking ... but I do know there are no perfect kids or perfect parents. Every day you say a little prayer...

Author: /time Magazine | Title: Inbox | 12/3/2009 | See Source »

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