Word: publicizers
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...timing of Kraft's offer - initially tabled in late August but made public only Monday - makes good sense. Part way through a years-long plan to boost its margins, Cadbury has an earnings potential that looks healthy. Having spun off its troublesome drinks business in 2008, it saw its profits and margins both rise in the first half of this year. Nor is there much concern about Kraft's being able to pull off such a merger. Deals involving a large firm's acquisition of a significantly smaller one - revenues at Kraft are more than four times those of Cadbury...
...what if the fault doesn't lie with Italians' appetite for news? What if the problem is with what's on the menu? At a literary festival in central Sardinia last month, I had a chance to feel the public's dissatisfaction with what was on offer. During a panel on the media, when I observed that Italian journalists seem to write mostly for each other, for politicians, or for the pleasure of reading their own prose, the audience clapped its approval. For much of the following hour, questioners demanded to know why the news wasn't being written...
...contemplating joining the ranks of the new entrepreneurs. So far, two-thirds of that group are men, aged 40 on average. About 33% are salaried employees starting up a sideline business, 25% are unemployed and 6% are retirees. Later this year, the program will take private enterprise to the public sector by opening auto-entrepreneur to civil servants. If it continues at its current pace, the scheme will prove that France not only has a word for entrepreneur, but also a growing army of people who fit that description...
Diplomats preparing to lobby Westerwelle effectively will look for the keys to his character. They're not easy to locate. His stolid public persona turns out to be just as misleading as the notion that all Germans lack a funny bone. The private Guido is complex. An art collector, he is "witty, self-deprecating, a completely normal person," says Knüppel, these days head of the association of German derivative securities issuers. "He hasn't lost his moorings by being in the public...
Still, Westerwelle's desire to be in that public eye is palpable. Smaller opposition parties have to work hard for media attention. Westerwelle sealed his reputation as a publicity seeker in the early part of this decade with a flurry of attention-grabbing exploits he hoped would attract younger voters to the FDP. He was, he proclaimed, a Spasspolitiker (a fun politician). His stilted conversation with reality TV show contestants in Germany's Big Brother house was typical of the sort of fun this entailed. (See the Top 10 Skanky Reality Shows...