Word: publishing
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Dates: during 1970-1979
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...holiday season's first gift suggestion for the patriot who has everything was marketed by a California firm: the All-American candle that when burned gives off the scent of (Right on, Mom!) apple pie. Most normal, if not atavistic, of all, the Saturday Evening Post vowed to publish again for Middle America (see THE PRESS), complete with a Norman Rockwell painting on the first cover. Once the election clamor had died, Americans returned to the triumphs and disappointments of a world in which little had changed...
...magazine will serialize Khrushchev Remembers in four successive installments. The articles will be accompanied by previously unpublished pictures; the entire undertaking was carried out in deep secrecy, and was given the code name "The Jones Project." On Dec. 21, Little, Brown (owned by Time Inc.) will publish the 275,000-word book. LIFE and Little, Brown announced that they "are convinced beyond any doubt, and have taken pains to confirm, that this is an authentic record of Nikita Khrushchev's words...
...University Professor Helmut Schelsky advocates doing away with anonymity on the highway. How? As a first step, he would put names instead of number plates on cars. At the very least, he would let the police give out, on request, names corresponding to license numbers, or, as in Switzerland, publish license directories...
Some day, somebody like Ralph Ginzburg will publish the best promotions of Ralph Ginzburg. It will include blurbs for Eros, the hard-cover quarterly "devoted to the joys of love"; Fact, the magazine that would "not hesitate to ask 'Where are the emperor's clothes?' "; and Avant-Garde, the journal pledged to generate "an orgasm of the mind."* And it will certainly include Ginzburg's pitches for his newest publishing venture, a consumer newsletter called Moneysworth...
...dangers might seem to call for new SEC regulations. Yet the fourth market is only a small part of a complex question: What changes should be made in the markets to cope with the great rise in institutional trading? By year's end the SEC is due to publish a long awaited report on this touchy subject. If direct trading in stocks is to be put under controls, it makes sense to adopt them only as part of a large overhaul of SEC rules...