Word: pucci
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Dates: during 1960-1969
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Suspenders, No Straps. Thus it was naturally Italy's Emilio Pucci, lightweight sportswear champion of the world, who predicted that it would not be long before bikini wearers, dissatisfied with halfway measures and interrupted suntans, would drop their modest pretensions along with the tops of their suits. And though the U.S.'s Rudi Gernreich was the first to snatch the idea off the rack and get it on the market (TIME, June 26), the evidence presented at the fall fashion collections in Florence last week showed that the Italians were not prepared...
Coveralls, No Show. But Pucci, who had started it all, was not about to yield the field. First to be bold, last to be undone by fellows who had followed the leader and left him behind, Pucci could only retreat or fight. In a virtuoso display of fashion theatrics, he chose to do both, for a starter wrapped two pretty Negro mannequins in hoods and long silk burnooses that whipped off, without warning, to show patches of scanty bikinis underneath...
...topless suit? With a shrug and a yawn, Pucci turned gentleman and traitor, offered women wary of fads or of catching a cold, a grand way to cover up. It is a one-piece coverall outfit that fastens down the front, has to be stepped into, and is so difficult to get out of that the sun is bound to go down before it does, leaving a beachful of spectators ogling in the dark...
...full capacity. In many cases, American manufacturers offer goods that Europeans only recently realized they wanted. Barbecue grills and gadgets are selling fast among Frenchmen, who have lately discovered le week-end opportunities for le camping, le barbecue, and le pique-nique. And just as affluent Americans buy Pucci blouses or Rolls-Royces, Europeans have taken to choosing imports for the status appeal of a "Made in U.S.A." label. Says French Planner Pierre Massé: "We are running after the U.S., of course...
...hundreds of styles to choose from-harem trousers and bellbottom slacks, pantaloons, culottes and jump suits among them. Dressed-up pajamas all, most are sold with tops and accompanying overskirts; available in fancy fabrics like embroidered lace (by Courreges, for $800) as well as lighter weight silk jersey (by Pucci, for $210), Fortrel and cotton (by Sportwhirl, for $35) and Arnel knit (by Loomtogs, for $36), they bloom with checks and flowers, glitter with pearls and gold, or stand out like the moon, all white and stark. Graceful to look at and com fortable to lounge in, the party pajamas...