Word: pucci
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Dates: during 1960-1969
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Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...
Starting at the bottom, her girdle ($15) and bra-slip ($18) are signed by Emilio Pucci, her stockings, a symphony in mesh Vs, by Valentino. On the outside, looking In, there is Gucci's leather-bound shirtwaist dress, interwoven with an all-over pattern of the letter G-with matching luggage, no less. In scarves, conspicuous consumers can go the whole hog with the full names of Rudi Gernreich ($12), Donald Brooks ($22), or Geoffrey Beene ($28), or compromise-as Chester Weinberg did-with a silk strip spelling the first and more esthetic half of his name...
This was the Yale of 20 years ago, the Yale I had always somehow pictured. Three-piece suits and Pucci prints abounded, as did champagne punch, stuffed figs, and talk of skiing. The steward wore a flower in his lapel from the secret garden of the secret building of the secret society. These very well-cared-for young men seemed quite unaffected by anything that went on outside of their tomb...
...every ear, finger, neck, wrist, waist and ankle. Scott's version of this year's costume look was the hit of the show; it was also evidence that Scott, five years after he began designing clothes for his own Milan boutique, has moved up to rival Emilio Pucci in the flamboyant use of colors and prints...
Today, Scott employs 200 workers, twice as many as Pucci has, and each year uses up more than 50,000 yards of synthetic Ban-Lon-a silklike nylon fabric patented by Bancroft Division of Indian Head Inc. His clothes, which sell in the U.S. for $65 to $1,000, are worn by, among others, Christina Ford, Fleur Cowles, Audrey Hepburn, Betty Furness and Marella Agnelli, wife of the Fiat boss...