Word: pucci
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Dates: during 1960-1969
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...promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues. By contrast, TWA's decision to doll up stewardesses on transcontinental domestic flights in "foreign accent" uniforms has proved something of a flop. Having hired the Wells agency away from Braniff, TWA next month will instead start outfitting its girls...
...fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and wonder girl for another...
...range from elongated sweaters that reach mid-calf (elsewhere called dresses) to Donald Brooks's coolie shirts, which just cover the suit at the hip line. Some of the most elegant are the ankle-length caftans, many of them without sleeves, designed by Italy's Emilio Pucci, who also turns out a full range of matching beach bags, hats, sunbathing mats and towels...
...them into the black and white Cadillac limousines. For entertainment, he arranged an "informal" dinner the first night, which all but a handful of ladies knew meant come in a gown, followed the next night by a black-tie ball (Meyer Davis music) and fashion show, with Marquis Emilio Pucci and Oscar de La Renta present to show their styles...
...last week's skit, Bird was a lisping Field Marshal Montgomery who passes up a "Violence for Peace" demonstration to go to Viet Nam and take lessons from a U.S. officer who trained at the "Massachusetts Institute of Guerrilla Warfare" and who wears a counterinsurgency kimono designed by Pucci...