Word: pucci
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Dates: during 1960-1969
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...seaside archaeological site where 15th century artifacts had been partially exposed in advance so that the party could discover them, like so many Easter eggs. Lady Bird turned up several small vases. Imelda, wearing purple stretch pants and a printed purple top with all the brio that Emilio Pucci could have hoped for when he designed them, leaped into a trench and unearthed a burial vase...
...seek you out, no matter where you live." They do, although his location also makes him a natural for more fashionable members of the movie colony, such as Rosalind Russell, Arlene Dahl, Mrs. Robert Stack and Mrs. Kirk Douglas. He has a flair that strikes Italian designers like Emilio Pucci as quintessentially American. His trademark is an extravagantly Californian style: exuberant use of chiffon, bold sun colors such as orange and yellow, the revival of striking art nouveau prints. His magnificent "at home" wear this season includes $1,055 bead-encrusted beige-and-ginger-striped pajamas...
...Americanization in the rest of the world is largely modern industrialization. America is the chief modern industrialized society, in all the things that means in the last third of the 20th century, from automation to urbanization to mass affluence." "No other country in the world," adds Italian Designer Emilio Pucci, "applies scientific discovery as fast as America does. America thus is leading a new way of life. It has caused a thirst for novelty in all fields, and this thirst is contagious...
...Braniff, ninth largest of the trunk lines, flamboyant Harding Lawrence, 46, took charge last year and has already lifted its earnings 58% by tripling its jet fleet and adding such eye-catching innovations as ocher-painted planes, gaudy interior decor and hostesses in Pucci dresses...
...Even in the office, as he feeds IBM cards into the computer, the Fidelity man is certainly a credit to de corps. No longer is there suppressed boyhood envy of the white-suited Good Humor man, no longer jealousy of bankers' grey. A fig for Braniff stewardesses in Pucci bloomers. Even those Avis chaps with their blazers and TRY buttons shrink to insignificance when one no longer has to go to work one day in a blue suit, another day in brown. No more agonizing morning quandaries over what tie to wear! Except, of course, for Fidelity...