Word: pucci
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Dates: during 1970-1979
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...haute bourgeoisie. Moral conventions and religious convictions have been replaced by easy sex and superficial nostalgia. At a party, two women sing the '40s hit Chattanooga Choo-Choo, while an argument ensues over whether there were three or four Andrews Sisters. Inane chat, vacuous stares, Bauhaus settings and Pucci puppets form a familiar narrative glaze...
...aspiration, acceptance and rejection as rigid as any set by Louis Quatorze. Along with genuinely useful "urban survival" features, it gives the insecure a superior feeling of being inside, offering them a blend of fact and fantasy. It portrays an unreal stream-of-consumption world whose Gucci'd, Pucci'd denizens glide between Parke-Bernet (the t is not silent) and La Grenouille (the maitre d's name is Jean), send their children to the Dalton School, winter in St. Maarten or Gstaad, summer in the Hamptons, patronize the priciest boutiques but also thriftshop, and know exactly...
...auto companies are also holding down costs by minimizing changes in body design. Instead, they are offering new colors, splashy paint jobs and even more luxurious interiors on some models. Ford's new Lincoln Mark IV, for example, will be available in Carder, Bill Blass, Givenchy and Pucci "editions...
Hoping to brighten up their gray Christmas, many retailers stepped up their advertising and regretfully turned to pre-Christmas sales. New York's Saks Fifth Avenue department store has been offering creations bearing such labels as Pucci, Dior and Halston marked down by 50% or more. J.C. Penney near Philadelphia and Target Stores in Minneapolis slashed prices of children's toys by 20%. For the first time in its history, Rich's in downtown Atlanta opened on Sunday afternoons; several Macy's stores around New York decided to keep their doors open until...
...seven-link department-store chain in Texas that bears his family's name. By personally scouting just what fads and new fashions appeal to the style pacesetters, he has been first with many fashions. Sakowitz Inc. introduced Courreges minidresses and boots in the U.S., was very early with Pucci men's wear and was the first store outside New York City to open an Yves Saint Laurent boutique. As an innovator, Bob Sakowitz contends: "Too many retailers just take what is available and then use the Macy's-testing theory: sample and reorder. But today a retailer...