Word: pucci
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...York City. Wells took on Braniff as an account, and together the Lawrence-Wells team did playful, expensive things to Braniffs airplanes, like painting them in seven shimmering pastel colors and paying Artist Alexander Calder $100,000 for his design ideas. Braniffs stewardesses were decked out in Pucci-styled uniforms. "When you've got it, flaunt it" was the proud slogan in the late 1960s...
...Dout of the small, freewheeling agencies known as ad boutiques, like Carl Ally or Delia Femina, Travisano & Partners. Gucci-shod zanies in tinted glasses and with-it jargon dreamed up "the white wine that goes with any dish" for Blue Nun and Braniff's pastel-colored jets and Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever before." Last week Advertising Age, the industry's Guide Michelin, cited...
Many fashion experts point out that the basic appeal of Preppiana is that they are "investment clothes," meaning that they will comfortably ride out the whims of fashion. Though a Preppie item will almost always be cheaper than, say, a Pucci or Gucci equivalent, the investment can be substantial: a plaid skirt can sell for $115, a blazer for $100, a seersucker suit for $135. However, as a Brooks Brothers spokesman points out, the clothes appeal to women of all ages and backgrounds. "A career businesswoman can buy a corduroy suit or a British-looking hounds-tooth jacket and wear...
Standing in a row, they look prim, proper and more than a little abashed, like three Palm Beach socialites turning up in the same Pucci. In their January issues, the Smithsonian, Scientific American and National Geographic all appeared with cover photos showing a volcano erupting on Jupiter's moon lo. Though having look-alike covers is an editor's nightmare that all too frequently comes true, the science magazines' trifecta was an interplanetary long shot. The picture is a computer composite of images radioed to earth by Voyager 1 last March. The three monthlies (total circ...
...haute bourgeoisie. Moral conventions and religious convictions have been replaced by easy sex and superficial nostalgia. At a party, two women sing the '40s hit Chattanooga Choo-Choo, while an argument ensues over whether there were three or four Andrews Sisters. Inane chat, vacuous stares, Bauhaus settings and Pucci puppets form a familiar narrative glaze...