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...lawn and asked everybody to shut their [sic] eyes and pretend they [sic] were a farm worker's wife in the dusty plains of Delano, California, eating baloney sandwiches for breakfast at 3 a. m. before heading out into the fields. . . . So they all stood there in their Pucci dresses, Gucci shoes, Capucci scarves, either imagining they were grape workers' wives or wondering if the goddamned wind would ever stop. The wind had come up off the ocean and it was wrecking everybody's hair. People were standing there with their Hands pressed against their heads as if the place...

Author: By Gregg J. Kilday, | Title: Hour of Tom Wolfe Chic-er Than Thou | 12/10/1970 | See Source »

Thus, in addition to the debacle at the Bernsteins', Radical Chic brought on the party that Assemblyman Andrew Stein gave for a few striking Mexican-American grape workers on his father's estate in Southampton. The select "all stood there in their Pucci dresses, Gucci shoes. Capucci scarves. The wind had come up off the ocean and it was wrecking everybody's hair. People were standing there with their hands pressed against their heads as if the place had been struck by a brain-piercing ray from the Purple Dimension." And in Wolfe's view...

Author: /time Magazine | Title: The Press: That Party at Lenny's | 6/15/1970 | See Source »

...believe that people enjoy paying more for a car than they have to." Mary Wells Lawrence, president of Wells, Rich, Greene, the agency that produced the ad, made her reputation with frivolous promotions like painting Braniff Airways planes in pastel colors and suiting up the stewardesses in Pucci pajamas. Such stunts, she agrees, would not work today. "You can't emphasize fantastic luxury," she says. "What smells right at the moment is sweetness, honesty and a clear explanation of value...

Author: /time Magazine | Title: Advertising: The Sweet Smell of Value | 5/18/1970 | See Source »

...Pucci came to the calling by which he is best known almost by accident. His education was more appropriate for a scholar than for a designer: he holds an M.A. in social science from Reed College in Oregon and a Ph.D. in political science from the University of Florence. Pucci joined the Italian air force in World War II and garlanded himself in medals and citations as a bomber pilot. With the war's end, he settled in Switzerland, living the good life on the slopes. It was at St. Moritz that a roving Harper's Bazaar photographer...

Author: /time Magazine | Title: Design: Prince of Prints | 10/10/1969 | See Source »

Electric Complaints. Everyone knows, of course, that politics and pulchritude don't mix. Everyone that is, except Pucci, who combines them as neatly as he does his colors and patterns. He is a member of the Italian Parliament in the minority Liberal (meaning conservative) Party. At his Palazzo Pucci on Via Pucci in downtown Florence, he spends hours a day sorting through stacks of mail from the worlds of both fashion and politics. "One letter may be a request for an interview as a fashion designer," he says. "The next letter is from a constituent who complains about...

Author: /time Magazine | Title: Design: Prince of Prints | 10/10/1969 | See Source »

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