Word: pucci
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...Emilio Pucci is not a Renaissance man, he is doing one of the best imitations around. A Florentine marchese with a pedigree dating to Donatello, the designer, artist, sportsman, politician and resort-hopper has etched his name into the fashion lexicon of the decade. With the opening of a one-man show of silkscreens, tapestry rugs and sculptures in New York last week, Pucci, at 54, seems about to do for walls and floors what he has done for fashionable women on five continents-swathe them in splinters and swirls of color...
Color is what Pucci is all about. Whether it be palazzo pajamas, shirts and skirts, or scarves and body stockings, Pucci brands his artifacts with a kaleidoscope of shades and hues. What makes his performance all the more bravura (and saves him nearly $100,000 a year in samples) is his ability to visualize some 80 different colors in his mind. Like do-it-yourself, fill-in-the-numbers paintings, his designs go off to the factory as line drawings spotted with the numbers of his private rainbow. Invariably, he is pleased with the result. Seeing his Argentine-woven rugs...
Vladimir Nabokov. I'm in his league, and I see myself as the best man. Philip Roth. I liked the book but I'd hate to shake his hand. Fashion. My favorite designers are St. Laurent, Valentino and Pucci. But I can't wear Pucci's op prints. My boobs...
Earnings Up. The campaign was the idea of TWA's adwoman, Mary Wells Lawrence, who also started the battle of the frills in 1965 when she persuaded Braniff to paint its planes pastel and outfit the stewardesses in original Pucci culottes. After she married Braniff President Harding Lawrence, it became obvious that the family relationship was too cozy for business. The conflict was resolved last summer when she won the TWA account and Braniff dropped her. Last week she announced that earnings of her agency, Wells, Rich, Greene Inc., rose 63% to $801,000 during the first half...
Starting at the bottom, her girdle ($15) and bra-slip ($18) are signed by Emilio Pucci, her stockings, a symphony in mesh Vs, by Valentino. On the outside, looking In, there is Gucci's leather-bound shirtwaist dress, interwoven with an all-over pattern of the letter G-with matching luggage, no less. In scarves, conspicuous consumers can go the whole hog with the full names of Rudi Gernreich ($12), Donald Brooks ($22), or Geoffrey Beene ($28), or compromise-as Chester Weinberg did-with a silk strip spelling the first and more esthetic half of his name...