Word: pucci
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...range from elongated sweaters that reach mid-calf (elsewhere called dresses) to Donald Brooks's coolie shirts, which just cover the suit at the hip line. Some of the most elegant are the ankle-length caftans, many of them without sleeves, designed by Italy's Emilio Pucci, who also turns out a full range of matching beach bags, hats, sunbathing mats and towels...
...them into the black and white Cadillac limousines. For entertainment, he arranged an "informal" dinner the first night, which all but a handful of ladies knew meant come in a gown, followed the next night by a black-tie ball (Meyer Davis music) and fashion show, with Marquis Emilio Pucci and Oscar de La Renta present to show their styles...
...last week's skit, Bird was a lisping Field Marshal Montgomery who passes up a "Violence for Peace" demonstration to go to Viet Nam and take lessons from a U.S. officer who trained at the "Massachusetts Institute of Guerrilla Warfare" and who wears a counterinsurgency kimono designed by Pucci...
...agency, when she sweetied Braniff Airways into handing over its $6,500,000 advertising account in 1966. Since then, Mary Wells, 39, chief flag raiser at Wells, Rich, Greene, Inc., has zapped the buying public with a campaign for Braniff's rainbow-colored planes and Pucci-pantsed stewardesses, lured such other clients to her lair as Alka Seltzer, Benson & Hedges and American Motors. But most of all she wowed Braniff President Harding Lawrence, 47, who offered his hand to Mary after withdrawing it last year from his wife. Divorcee Wells has accepted, and the couple will be married next...
Airline Thefts. At least one of Wells, Rich, Greene's ideas has already boomeranged. In her dealings with Braniff, Mary Wells persuaded the airline to paint its jets in pastel hues and garb its stewardesses in Pucci-designed uniforms. But a Wells ad showing an elderly woman passenger stealing everything from a Braniff blanket to the plane itself has had the unintended effect of dramatically increasing the line's theft rate. No matter how the American Motors campaign goes over, however, there are hopes that some of the company's cars will sell well. Based on optimism...