Word: pucci
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...Americanization in the rest of the world is largely modern industrialization. America is the chief modern industrialized society, in all the things that means in the last third of the 20th century, from automation to urbanization to mass affluence." "No other country in the world," adds Italian Designer Emilio Pucci, "applies scientific discovery as fast as America does. America thus is leading a new way of life. It has caused a thirst for novelty in all fields, and this thirst is contagious...
...Braniff, ninth largest of the trunk lines, flamboyant Harding Lawrence, 46, took charge last year and has already lifted its earnings 58% by tripling its jet fleet and adding such eye-catching innovations as ocher-painted planes, gaudy interior decor and hostesses in Pucci dresses...
...Even in the office, as he feeds IBM cards into the computer, the Fidelity man is certainly a credit to de corps. No longer is there suppressed boyhood envy of the white-suited Good Humor man, no longer jealousy of bankers' grey. A fig for Braniff stewardesses in Pucci bloomers. Even those Avis chaps with their blazers and TRY buttons shrink to insignificance when one no longer has to go to work one day in a blue suit, another day in brown. No more agonizing morning quandaries over what tie to wear! Except, of course, for Fidelity...
Backless, Frontless. For some, it was tricky going. Emilio Pucci's sheer white halter top and harem pants arrived at Linda Hackett's Park Avenue apart ment with a written warning that she would have to do something about keeping her bosom in. "Band-Aids don't work," she later declared. But Linda, who designs clothes herself, engineered it all with a mysterious combination of "spirit gum and something else...
...folk-rocker who calls himself Antoine has a shoulder-length coiffure, wears pastel flowered Pucci shirts and silky Courrèges slacks. In some circles in the U.S. these days, that sort of getup hardly raises an eyebrow. In France, it's something new, and that helps to explain why Antoine is the biggest thing there since Scotch. His records are out selling Charles Aznavour, Yves Montand and Johnny Hallyday combined. Wherever he goes, the kids-the girls, especially - engulf him. At Paris' Olympia Music Hall, it took 35 flics to keep back the girls, who retaliated...