Word: pucci
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...Paris is really a bit better"). A crack shot, capable equestrienne and "dear friend of Coco Chanel's," Mrs. Butler has a passion for Paris clothes, wears long hostess gowns or pants suits for quiet evenings at home. In fact, evening pants, designed and priced high by Pucci, Chanel and imitators, are almost intimidatingly chic in salons from San Francisco to New York, where no one sets them off with more distinction than Mrs. Denise Bouche, former Vogue editor and widow of Painter Rene Bouche...
...than in the field of economics, where Europe is witnessing a transformation that ranks in importance with the birth of the Common Market and the march of American firms into Europe. The phenomenon needed a name-and the Italians have given it one. "What we have created," says Emilio Pucci, the Florentine fashion marquis who also sits in the Italian Parliament, "is neocapitalism...
...left adopted many of its basic tenets. Italy's Socialists are plugging their responsibilities to businessmen in the campaign for next month's elections, and even the Communists have given up preaching collectivization to workers who drive their own Fiats to the plants. "Neocapitalism," says Marchese Pucci, "is a system in which workers and management find common interests." Says Pierre Auguste Cool, president of Belgium's Christian Trade-Unions: "If I were to tell my members that capitalism is a threat, they would advise me to see a doctor...
...topless suit? With a shrug and a yawn, Pucci turned gentleman and traitor, offered women wary of fads or of catching a cold, a grand way to cover up. It is a one-piece coverall outfit that fastens down the front, has to be stepped into, and is so difficult to get out of that the sun is bound to go down before it does, leaving a beachful of spectators ogling in the dark...
...full capacity. In many cases, American manufacturers offer goods that Europeans only recently realized they wanted. Barbecue grills and gadgets are selling fast among Frenchmen, who have lately discovered le week-end opportunities for le camping, le barbecue, and le pique-nique. And just as affluent Americans buy Pucci blouses or Rolls-Royces, Europeans have taken to choosing imports for the status appeal of a "Made in U.S.A." label. Says French Planner Pierre Massé: "We are running after the U.S., of course...