Word: pucci
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Suspenders, No Straps. Thus it was naturally Italy's Emilio Pucci, lightweight sportswear champion of the world, who predicted that it would not be long before bikini wearers, dissatisfied with halfway measures and interrupted suntans, would drop their modest pretensions along with the tops of their suits. And though the U.S.'s Rudi Gernreich was the first to snatch the idea off the rack and get it on the market (TIME, June 26), the evidence presented at the fall fashion collections in Florence last week showed that the Italians were not prepared...
Coveralls, No Show. But Pucci, who had started it all, was not about to yield the field. First to be bold, last to be undone by fellows who had followed the leader and left him behind, Pucci could only retreat or fight. In a virtuoso display of fashion theatrics, he chose to do both, for a starter wrapped two pretty Negro mannequins in hoods and long silk burnooses that whipped off, without warning, to show patches of scanty bikinis underneath...
...hundreds of styles to choose from-harem trousers and bellbottom slacks, pantaloons, culottes and jump suits among them. Dressed-up pajamas all, most are sold with tops and accompanying overskirts; available in fancy fabrics like embroidered lace (by Courreges, for $800) as well as lighter weight silk jersey (by Pucci, for $210), Fortrel and cotton (by Sportwhirl, for $35) and Arnel knit (by Loomtogs, for $36), they bloom with checks and flowers, glitter with pearls and gold, or stand out like the moon, all white and stark. Graceful to look at and com fortable to lounge in, the party pajamas...
Toscanini to Pucci. The Italian presence is ever more inescapable in modern-day Argentina. Statues of Garibaldi, Mazzini, and Columbus populate large urban plazas. Street names run from "Venecia" and "Milán" to "José Verdi" and "Arturo Toscanini." Newsstands are thick with Italian magazines, bars flow with Campari, coffee shops with café alia italiana, and restaurateurs serve up steaming hot pizzas, ravioli and pasta frolla-even if they cannot always spell the names. Argentine men favor Italian-style stovepipe trousers and moccasins; many women are forsaking French styles for designers like Simonetta and Pucci...
Your Oct. 11 fashion story is a gem of obfuscated hindsight. Formfit and Emilio Pucci fired the first unembarrassed shot in the war against the monobuttock with the introduction of the natural-back "Viva" panty girdle in 1957. We have not done any "feeling," crawling or walking toward "falsiefication" since that time...