Word: pucci
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...from suede to satin. An occasional girl will turn up in a plain old vanilla terry-cloth jacket or playsuit, but most of her fellow travelers will sport the same fabric colored purple, cerise or tangerine. The beach-bound set will wander the islands in shirts that follow the Pucci dictum (find two colors that cannot go along quietly, put them together, and toss in five or six more for accents) and accompanying slacks that are cut as slim as decency permits...
Passing for Brocade. Undisputed master of the smashable dress is Italian Designer Emilio Pucci, who pioneered the idea as long ago as 1937, when he used stretch fabric in designing the uniforms for his fellow ski-team members at Oregon's Reed College. Established since then as one of the world's best designers of sports clothes, Pucci has a sense of style and color that makes his travel wear resplendent as well as resilient. Pucci's stretch silk now passes for brocade, is used in ball gowns and bikinis. His six-ounce, pure-silk stretchable separates...
Although the Pucci fabric has not yet been successfully copied, there are less expensive stretch fashions, many of which make up by low cost what they lack in high style. Some of them add the drip-dry feature to crushability. Among them: Haymaker's flowery separates in a drip-dry warp knit, $29.95 each; and countless, nameless nylon shifts, $10 and up. The knits follow closely on Pucci's stretchy heels: Kimberly's wool dresses with jackets ($59.95), three-piece suits ($59.95 and $69.95) and plain dresses ($49.95 and $59.95), all in solid, placid colors with...
...women's committee of the Florentine Red Cross, with a plan: Why not stage a huge public exhibition for the benefit of the Red Cross? The journalist and the contessa started making the rounds, and one by one the Corsini, the Ginori, the Serristori, the Antinori, the Pucci and the rest agreed that for a few days they would do without the precious possessions so long hidden behind the thick grey walls of their palazzi...
...Italian Designer Emilio Pucci's non-wrinkle silk jersey sheath that weighs only four ounces and helps to keep Italy, along with California, in the leisure-wear vanguard...