Word: puccis
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This was the Yale of 20 years ago, the Yale I had always somehow pictured. Three-piece suits and Pucci prints abounded, as did champagne punch, stuffed figs, and talk of skiing. The steward wore a flower in his lapel from the secret garden of the secret building of the secret society. These very well-cared-for young men seemed quite unaffected by anything that went on outside of their tomb...
...every ear, finger, neck, wrist, waist and ankle. Scott's version of this year's costume look was the hit of the show; it was also evidence that Scott, five years after he began designing clothes for his own Milan boutique, has moved up to rival Emilio Pucci in the flamboyant use of colors and prints...
Today, Scott employs 200 workers, twice as many as Pucci has, and each year uses up more than 50,000 yards of synthetic Ban-Lon-a silklike nylon fabric patented by Bancroft Division of Indian Head Inc. His clothes, which sell in the U.S. for $65 to $1,000, are worn by, among others, Christina Ford, Fleur Cowles, Audrey Hepburn, Betty Furness and Marella Agnelli, wife of the Fiat boss...
...promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues. By contrast, TWA's decision to doll up stewardesses on transcontinental domestic flights in "foreign accent" uniforms has proved something of a flop. Having hired the Wells agency away from Braniff, TWA next month will instead start outfitting its girls...
...fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and wonder girl for another...