Word: puer
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Dates: during 2000-2009
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There is Champagne, France; Tequila, Mexico; and Parma, Italy - all places turned trade names known for their unique, high-quality foods. Now, if China has its way, there could be another: Puer...
...This lush corner of Yunnan province in China's south is home to one of the world's hottest teas. Puer tea may not look like much - it is typically sold in heaps resembling cow patties - but one mug of these aged leaves can fetch up to $1,000. The drink is touted for its health benefits and is loved for its light, earthy taste. It is already a hit in Hong Kong, where rare teas are a status symbol among the city's élite, and it is generating hype outside China, too. Three high-profile Silicon Valley techies...
...meantime, the U.S. squad is getting jeered not only by its coaches and fans but also by a global audience formerly in thrall to its every NBA-marketed leap. The team is booed lustfully whenever it takes the floor or shows the faintest hint of exuberance--Greek fans chanted "Puer-to Ri-co"--and, yes, politics has a lot to do with it. The rest of the world understands metaphor...