Word: puerto
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Dates: during 1940-1949
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Richiardi's tricky illusion act ruined a curtain in The Bronx's remarkable Puerto Rico Theater. It also cost the management dry-cleaning bills for the "blood"-stained clothes of some 20 customers. But it helped boost the week's receipts to $40,000-more than any show but Kiss Me, Kate and As the Girls Go grossed on Broadway last week. The Bronx's big-money playhouse is a magnet for one of New York's lowest-income groups-the growing city-within-a-city of 230,000 Puerto Ricans...
...competitors have folded since the Puerto Rico opened last May. Says Montalban : "There just isn't enough money for more than one of us." Carrying the theory a step farther, he has decided that his big shows are too much of a drain on his customers' resources, week in & week out. He has just begun a policy of alternating three weeks of Latin movies with a week's "live" presentation. "Now," says he, "the stage shows will really be fantastic...
Latin America also has three news bureaus - in Mexico City, Rio de Janeiro and Buenos Aires - a full-time roving correspondent, and 12 stringers strategically placed from Puerto Rico to Chile. Their job, of course, is to watch for news stories of more than local interest, cover special assignments for TIME'S editors, answer their queries, and keep them filled in on what people in their sections are doing, saying and thinking. This they do to the extent of some 200,000 words a month...
...owners of Hays Ltd., two brothers named Tom and Harry Hays, first met Eladio Susaeta in 1940 when he came to Canada looking for clients. Five years later he was on their payroll. Since then Susaeta has made two trips a year through the hemisphere, has sold Holsteins from Puerto Rico to Argentina. Venezuela and Uruguay are his steadiest customers. Elsewhere sales have increased in direct ratio to urbanization, which has boosted the demand for milk...
...cutting out free meals, Western Air Lines cut plane fares 5% last week. Other lines planned more drastic rate reductions. Northeast Airlines hopes soon to sell all unreserved and "no-show" seats at ⅓ discount. Pan American Airways, which had cut fares 44% with its coach service to Puerto Rico, will introduce a similar service to Buenos Aires in a month. Pan Am's coach passengers will travel 52 to a DC-4 (as against the first class 30), and get only simple meals. But they will pay $169.50 less than the present New York-Buenos Aires round-trip...