Word: puff
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Dates: during 1990-1999
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...team is not a total cream- puff, though. In all fairness, it has lost a number of close games this season, and spilt with Dartmouth, the number-two team in the Red Rolfe, last weekend...
Princeton, a virtual cream puff in past years, actually got out to a 5-4 lead early in the game, before the Crimson stormed back, eventually winning...
When France's stiff antismoking laws took effect in late 1992, people girded for some of the nastiest civil unrest since the storming of the Bastille. Smokers, who represent more than one-third of all Frenchmen over age 12, cried "Egalite! Liberte!" and vowed to puff on. They should have saved their breath for the next cigarette. Despite laws that severely restrict the number of public places where French smokers are allowed to puff their Gauloises, they continue to light up with impunity virtually everywhere. Designated nonsmoking areas in offices and restaurants are routinely ignored, as are curbs in public...
Humor is another tactic. Philip Morris has launched a campaign for Benson & Hedges that satirizes the nation's ongoing antismoking fervor. In the new / ads, smokers puff away on rooftops, window ledges and even airplane wings. The tag line: "The length you go to for pleasure." Karen Daragan, manager of media programs for Philip Morris U.S.A., calls it "our empathy campaign." Says she: "It makes smokers feel like they're not alone out there, and they're not the bad guy -- that they are 50 million strong, and they should be able to enjoy a cigarette in public places...
...real life, smokers cannot pretend they don't care. They know they are plague victims and suspect they may be carriers. So they try meeting a censorious society halfway. They puff on their butts behind a closed office door, and indulge their health-nut friends by abstaining from cigarettes during the dinner hour -- which, without a nicotine fix, seems to stretch on for days...