Word: pulp
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Dates: during 1950-1959
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Reforestation was now a well-developed technique. Big companies like Weyerhaeuser collected tons of fir seed, cleaned it with special machinery and planted it as carefully as farmers planting cabbage. The industry made pulp, plywood and innumerable new products. But like Puget Sound's fleet of salmon trollers and purse seiners, it was tapping an exhaustible commodity-neither industry could expand beyond certain rigid limits without inviting disaster...
...Pulp novels have a fast turnover, among a limited group. Titles at Felix's stay about the same: "Virgin With Butterflies," "Reckless Virgin," "Passion Girl." The man in charge explained that a customer for these usually bought a serious journal as well. "A man comes in and first he buys the New Republic or Time," he said. "Then he stands around and looks at these for a while, and finally he buys one. When he goes out, the New Republic is on top." As for Radcliffe: "Frankly, I think the girls are just bashful...
...folderol that lesser studios crank out regularly on small, starless budgets. Such high-priced talent probably seemed worth using while the story was still an idea based on an authentic wartime scheme: the smuggling of rubber out of Japanese-held Malaya. But the picture beats the basic idea into pulp fiction...
...this man's world, True has been top dog ever since the late Bill Williams transformed it from a dying pulp into a lively slick (TIME, April 19, 1948). Under Editor Ken W. Purdy, 36, ex-boss of the OWI's Victory and later Marshall Field's Sunday supplement Parade, True has kept on growing, now guarantees its advertisers a circulation...
Nevertheless, by last week underdog Argosy was barking on True's trail, as if it were about to bite. Argosy Editor Jerry Mason, 36, claimed that his January issue had topped the 1,000,000 mark in sales (the guarantee: 750,000). Like True, Argosy was once a pulp, which boasted such bylines as Edgar Rice Burroughs and H. Rider Haggard; but its fortunes and circulation had ebbed. Then Popular Publications took over, turned it into a slick, and it started up. Last April, Mason, onetime associate editor of the Sunday supplement This Week, moved in. He borrowed some...