Word: pulskamp
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...hardware prices is putting pressure on the bottom line?profit margins on a Taiwan-made notebook PC, for example, have fallen by half, to 5%, over the past three years. Caught in the big squeeze, Taiwan's tech companies "can't just fly under the radar anymore," says Flint Pulskamp, an electronics analyst at consulting firm IDC in San Mateo, California. "If they're going to survive, they need to step out and get recognition for their brands...
...successfully he integrates his new handset business "will determine the destiny of BenQ." But the reality for BenQ and the other Taiwan tech outfits is that high-risk ventures may offer the best chance at survival. "They realize they have to do something very drastic," says IDC's Pulskamp. For Taiwan, it's take center stage, or else...
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