Word: pumps
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Dates: during 2000-2009
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...Trying to pump up children's IQs in artificial ways may also lead to increased stress on the kids, as the parents' anxiety starts to rub off. By four or five years old, the brains of stressed kids can start to look an awful lot like the brains of stressed adults, with increased levels of adrenaline and cortisol, the twitchy chemicals that fuel the body's fight-or-flight response. Keep the brain on edge long enough, and the changes become long-lasting, making learning harder as kids get older...
...harmless drivel they pump out for the next hour is entirely uninteresting. Their attempt at a bad boy look, with all-black outfits and the occasional smoldering glance would probably have elicited multiple beatings in a rough neighbourhood. As vocalists, their wispy sound has to be augmented substantially by a large backing band and background vocals. As for dancing, O-Town’s bored movements lack either energy or real soul...
...Ambient's parameters are limited only by the boundaries of imagination. The common denominator is slapping ads in unexpected places: gas-pump nozzles, supermarket floors, shopping carts, the sides of trucks - even inside golf holes. And technology is giving marketers even more opportunities: interactive TV screens in the backs of taxis, moving 3-D images that can be printed on posters and postcards, machines that produce 3-D holographs of products and logos that seemingly morph into one another and hover in space. Sometimes the forms mix. London agency The Media Vehicle uses 3-D effects to produce cart-stopping...
...There is statistical and anecdotal evidence that ambient media do work. Hatfield's research shows that supermarket floor ads can increase a product's in-store sales an average of 15.5%. Van den Bergh Foods reports that gas-pump nozzle ads for its Peperami snack sticks boost in-store sales by 22.5%. "Pump nozzles are a good way of promoting Peperami as an on-the-move snack," says a Van den Bergh spokesman, adding that 80% of its customers are males 34 and younger. Ambient ads often "reach a specific audience when they're most receptive," notes Hayes...
...that yoga thing. A path to enlightenment that winds back 5,000 years in its native India, yoga has suddenly become so hot, so cool, so very this minute. It's the exercise cum meditation for the new millennium, one that doesn't so much pump you up as bliss you out. Yoga now straddles the continent - from Hollywood, where $20 million-a-picture actors queue for a session with their guru du jour, to Washington, where, in the gym of the Supreme Court, Justice Sandra Day O'Connor and 15 others faithfully take their class each Tuesday morning...