Word: puns
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Dates: during 1950-1959
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...Ashes to ashes," I muttered, trying desperately to get off a small pun...
When Schweppes asked him to take over, he was "intrigued." The first thing he did was get more sugar by a series of complicated trading transactions, "all legal, of course." Then he began to advertise heavily with Schweppigrams* and hired Stephen (Gamesmanship) Potter to write pun-laden ads about an imaginary locality called Schweppshire, with such landmarks as Schwepsom Downs, Schwepping Forest and Schwepstow Castle (noted because "Queen Elizabeth Schwept here"), and peopled by such notables as the poet Schwinburne and the author of the "Schweppshire Lad." With such high jinks Hooper tripled sales, and profits last year Schwept...
...uneasiness showed up last week in the first TV film of Our Miss Brooks (Fri. 9:30 p.m., CBS). Despite the secret agonies of the star, Our Miss Brooks had a smooth professional look and seemed to have made the move to TV without dropping a pun or a pratfall...
...Derrick Somerset Macnutt, whose crosswords appear each fortnight in London's Sunday Observer under the byline Ximenes (a Cardinal Inquisitor of Spain). Ximenes' puzzles, for which he is paid 10 to 15 guineas ($30-$44) apiece, contain clues that range from pure cipher through anagram to outrageous pun. Samples: "Pleased a bag ?14 lighter" in four letters;** "Important city in Czechoslovakia" in four letters ;†† "Shortage of bats at a high level" in six letters...
...cartoons were, from the first, as distinctive as its short stories. They are a commentary on modern, metropolitan life. As Peter Arno puts it in his introduction to his collection (1926-51), "Ladies and Gentlemen." "Harold Ross, in starting the "New Yorker" cost out the stale joke, the pun, the he-and-she formula. . . . In their place developed . . . a humor related to everyday life; believable, based on carefully thought-out, integrated situations...