Word: puppetoon
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Dates: during 1950-1959
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...beer commercials (Goebel Brewing Co.) which are so attractive that one station has actually received requests to "play it again." Most of Joop's commercials run about 20 seconds, feature remarkably lifelike, plastic puppets moving stringlessly, smoothly and expressively through slapdash roles. Only near the end of the "puppetoon" does the audience get the well-cushioned plug...
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