Word: purchaseed
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If you turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink...
What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to...
In order to change the environmentally dangerous practices of businesses which are under financial stress the government will need to provide the same kind of financial support it is already giving to other industries under the new stimulus program. There is a benefit to getting capital to a company that...
The Benefits of Youth. College grads, treat yourself to a cheap present: The discount student travel agency STA Travel is celebrating 30 years of business, offering travelers a chance to score $30 round-trip tickets to London or Paris. The first 20 customers to visit their local STA Travel branch...
Easier Awards. American Airlines is making it easier to redeem frequent flyer miles. You can now buy different types of award tickets or classes of travel on the same trip. So, for example, you can save miles on an economy-class MileSAAver ticket (more restrictive but cheaper) on the flight...