Word: pureness
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...read Kanye West’s blog for any reason beyond pure entertainment or comedy, then you may have heard of Blind Man’s Colour. If you wait around for a couple more years, the band will be a household name amongst hipsters and beachgoers alike. The band—hailing from St. Petersburg, Florida and led by Kyle Wyss and Orhan Chettri—released their debut LP this summer after six months of steady hype brought on by Kanye and others blogging about their music. “Season Dreaming” is the product...
...contrast to Nissan, Honda has passed up pure electrics, preferring instead to bank on lower-cost hybrids (Civic and Insight) and hydrogen fuel cells. Ellis, however, claims no distinction should be made between "FCs" and electrics, since a fuel-cell car is basically an electric car powered by hydrogen-created electricity...
...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...
Toyota's intrepid Prius customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...
...this same internal research shows some big inconveniences too. Some 21% of consumers will not consider a pure electric car because of the need to plug-in at home, according Nickerson. "We believe that 10 years out, the winners will be all new technologies, but hybrids will be the largest winner of them...