Word: purex
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Jeffrey Martin Inc., the distributor of Ayds appetite-suppressant candy, has faced just this issue since AIDS, or acquired immune deficiency syndrome, began getting public attention in mid-1981. Jeffrey Martin acquired the Ayds marketing rights from Purex at about the time of the first report of AIDS...
Tattletale Gray. Many marketers are rushing in with phosphate-free detergents under brand names like Valley Dew, Nature and Concern. Sears, Roebuck is selling Sears Non Polluting Laundry Detergent; Purex is promoting Instant Pels; and Church & Dwight is out with Arm & Hammer Laundry Detergent. North American Chemical is distributing its Ecolo-G in almost every state. A magazine specializing in product information, Consumer Bulletin, reports that Ecolo-G is "not recommended," largely because of its poor performance in soft water...
More than 5000 of the 7000 farm workers walked off the job, and production of lettuce dropped nearly 70 per cent in the next three weeks. The price of lettuce on the market doubled. This economic pressure caused two large growers. Inter Harvest and Purex to sign contracts with...
Clorox v. Purex. The FTC case arose from P. &G.'s acquisition in 1957 of Clorox Chemical Co., which held 49% of the market for liquid household bleaches. Second-place Purex Corp., which had 16% of the market, had managed by heavy promotion to boost its share in several areas, including the Erie, Pa., market, where it had captured 33%. Clorox, now backed by P. & G.'s marketing know-how and money, did not let the gains go unchallenged. It blanketed the areas with ads, offered $1 ironing-board covers for 50? and cut the price of Clorox...
...PUREX DINAH SHORE SPECIAL (ABC, 8:30-9:30 p.m.).* Bob Hope co-hosts with Dinah; the guests include Henry Mancini and Maria Tallchief...