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...Purex Special for Women (NBC, 3-4 p.m.). Darren (Mike Hammer) McGavin stars in "The Problem Child," a drama-documentary about an unruly son and his troubled parents. Repeat...

Author: /time Magazine | Title: Cinema: Apr. 19, 1963 | 4/19/1963 | See Source »

...frigidity?" "You bet." That is how the Purex Specials for Women were started. For a year and a half, the network has been presenting them once a month or so. both in daytime hours and in the evening. In ratings, they have slaughtered everything from ABC's American Bandstand to CBS's Playhouse go. Their titles alone have been irresistible -"The Cold Woman," "The Glamour Trap," "The Trapped Housewife," "Change of Life." The program hires first-rate talent, too. such as Sylvia Sidney (menopause), Kim Hunter (frigidity) and Phyllis Thaxter (the trapped housewife-in real life, Thaxter...

Author: /time Magazine | Title: Television: Tiddely-Pom | 3/16/1962 | See Source »

This week, Purex (Sweetheart soap, Dutch Cleanser) presents "The Indiscriminate Woman." Like the others, it is a drama wrapped in documentary sheathing...

Author: /time Magazine | Title: Television: Tiddely-Pom | 3/16/1962 | See Source »

Right, says the program's voice of doc umentary authority. "A short circuit of the emotions prevents the promiscuous person from enjoying really meaningful relationships." That is about as deep as the diagnosis goes, although at the end of all Purex shows there is a sort of analytical epilogue featuring guests with responsible-sounding names and six-inch titles. This week's visitor is Dr. Aaron Rutledge, whose billing is "Director of the American Association of Marriage Counselors and Head of the Counseling and Psychotherapy Program at the Merrill-Palmer School in Detroit." His wisdom will be seined...

Author: /time Magazine | Title: Television: Tiddely-Pom | 3/16/1962 | See Source »

...heartbreaking mail," says Writer-Producer Lefferts. "People write in who didn't know they had a problem until they saw the show." But no matter. Nine out of ten women think the Purex Specials are divine. And that's a lot of Sweetheart soap...

Author: /time Magazine | Title: Television: Tiddely-Pom | 3/16/1962 | See Source »

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