Word: purina
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Dates: during 1960-1969
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Worthington Foods Inc. takes edible soybean fiber produced by Ralston Purina, turns it into meatless frankfurters, roast beef and fried chicken, sells them to Seventh-day Adventists and vegetarians. Archer-Daniels-Midland Co. is testing a soy beverage to be sold in powder form, and Central Soya has developed an ice cream-like frozen dessert made of soybeans...
...advertising business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food advertisers have been traditionally lenient. Now that the biggest has decided on a stricter policy, others are likely to follow...
Giveaways provide Detroit with another opportunity. In current contests, for example, CITGO is offering a Mustang, and Tetley Tea and Purina Dog Chow are offering Pontiacs as prizes. Thom McAn is introducing a new shoe named GTO, will give away 20 Pontiac GTOs and carry splashy signs in its 850 stores showing pictures of the car as well as the shoe...
...General Foods and Kellogg have all opened plants in Japan. Green Giant is building a vegetable canning plant near Milan, and Libby, McNeill & Libby in July opened a new cannery at Vauvert in southern France. This week, to the distress of French poultrymen, a company jointly owned by Ralston Purina and France's Duquesne opens a large poultry processing plant in Brittany...
ALFRED JENSEN-Graham, 1014 Madison Ave. at 78th St. (third floor). More checkerboards than a shelfful of Purina boxes. Among them: Men and Horses, a three-panel impression of the Parthenon frieze that might have been done by a nearsighted mosaicist, and a monster quad-ruptych called The Birth of the Triglyph...