Word: purina
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Dates: during 1960-1969
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...variety of new products, services and jobs is growing up around the thriving catfish industry. Ralston Purina and other manufacturers have developed special catfish foods. Several firms are experimenting with pumps, mechanical feeders and harvesters, and there is a race to develop the best machine to behead, skin and eviscerate catfish. "Chip" Farmer and his neighbors in Dumas, Ark., have opened the nation's first catfish-processing plant, a cooperative that will package 900,000 Ibs. of fish this year. Restaurant chains specializing in farm-grown catfish are opening up in Tennessee, Arkansas and Mississippi. In time, the taste...
...that there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
...says Morris Levinson, president of Associated Products, which sells Rival. "To help solve the guilt feelings, they want to feed their pet better-like themselves." "Who knows what greatness lives in the heart of a dog? We do," runs the TV commercial for General Foods' Gaines Gravy Train. Purina notes in its advertising: "All you add is love...
...buying pet food; supermarkets now offer her some 124 canned, dry or semi-moist varieties from which to choose. Most companies test their products on their own cats and dogs. At its pet-care center near St. Louis, for example, some 450 dogs and 250 cats slurp and chew Purina pet foods. Sniffing a trend toward "gourmet" dishes for discriminating dogs, Voila Foods for Pets, Inc., was founded this year to market burgundy beef in gravy and beef-kidney stew...
...Lillys, owner of Manhattan's Gloucester House: "We are upset to see something disturbed that has been around 1,966 years, or something like that."* In the face of the threat, fish producers, canners and distributors have begun to fight back. Except for such giants as the Ralston Purina Co. (Chicken of the Sea and White Star canned tuna) and HJ. Heinz Co. (Star Kist), the industry has been listless in promoting fish, slow in keeping up with innovations in packaging and convenience foods. Warns New York Fishery Council Director John Von Glahn: "The industry will do a better...