Word: purina
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...Puff? The competition is hottest in presweetened cereals, which captured 31% of sales last year. Falling sugar prices are encouraging manufacturers to step up introductions of new brands: General Mills is bringing out Fruit Brutes, aiming to win kids away from Kellogg's Fruit Loops, and Ralston Purina is offering Fruity Freakies. Later this year Ralston will introduce Moonstones, a fruit-flavored cereal in crescent, star and sphere shapes, and Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a "computer-type monster" named Cecil when his "funny bone" is tickled...
Anyway, the dye is cast out, and manufacturers are shifting to a substitute: Red Dye No. 40, which the FDA considers safe. Several manufacturers, including Armour, General Mills, Nabisco and Revlon, say that they stopped using Red No. 2 long ago; others, such as Borden and Ralston Purina, are in the last stages of the changeover. General Foods, which used Red No. 2 in some flavors of JellO, Kool-Aid and Gaines pet foods, says it stopped a week before the FDA ruling...
Long Toco. Jack's aim, of course, is to catch up with McDonald's. It has a very long way to go. The Jack-in-the-Box chain, which is owned by a subsidiary of Ralston Purina Co., comprises 800 restaurants in 24 states; last year they racked up sales of $268.5 million. McDonald's owns or franchises 3,400 restaurants in the U.S. and 17 foreign countries; in 1974 chain wide sales totaled $1.9 billion. But Jack's sales have risen 15% since the "Watch out, McDonald's!" ads began running. They will...
...closed meeting in October 1971, the then Secretary of State, William Rogers, told executives of such American corporations as ITT, Ford, Anaconda, Ralston-Purina, the First National City Bank and the Bank of America: "The Nixon Administration is a business administration. Its mission is to protect American business." That is clearly also the mission of the Ford Administration. Mr. Ford stated publicly in September 1974 his approval of the activities of the CIA in Chile...
John C. Danforth, 37, a wealthy Ralston Purina heir, won degrees from Princeton and Yale (Divinity and Law), dabbled in New York law and politics before returning to his native Missouri and, in 1968, winning election as state attorney general. As founder of Missouri's New Republicans, a group of young, liberal G.O.P. reformers, Danforth has bypassed the old party establishment and helped break a 38-year Democratic stranglehold on top state offices. Though he lost a bid for the U.S. Senate in 1970, he was easily re-elected attorney general two years ago by an astonishing...