Word: purina
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...that there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
...Lillys, owner of Manhattan's Gloucester House: "We are upset to see something disturbed that has been around 1,966 years, or something like that."* In the face of the threat, fish producers, canners and distributors have begun to fight back. Except for such giants as the Ralston Purina Co. (Chicken of the Sea and White Star canned tuna) and HJ. Heinz Co. (Star Kist), the industry has been listless in promoting fish, slow in keeping up with innovations in packaging and convenience foods. Warns New York Fishery Council Director John Von Glahn: "The industry will do a better...
Worthington Foods Inc. takes edible soybean fiber produced by Ralston Purina, turns it into meatless frankfurters, roast beef and fried chicken, sells them to Seventh-day Adventists and vegetarians. Archer-Daniels-Midland Co. is testing a soy beverage to be sold in powder form, and Central Soya has developed an ice cream-like frozen dessert made of soybeans...
...advertising business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food advertisers have been traditionally lenient. Now that the biggest has decided on a stricter policy, others are likely to follow...
Giveaways provide Detroit with another opportunity. In current contests, for example, CITGO is offering a Mustang, and Tetley Tea and Purina Dog Chow are offering Pontiacs as prizes. Thom McAn is introducing a new shoe named GTO, will give away 20 Pontiac GTOs and carry splashy signs in its 850 stores showing pictures of the car as well as the shoe...