Word: pursuitence
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Having learned its lesson with salad bars, Wendy's is trying to give consumers "choices along the whole continuum of health," Schuessler says. But he isn't willing to go all out in pursuit of the bad-boy burger. (Although the Classic Triple features three-quarters of a pound of beef.) "Every company has to ask themselves, Are you going to be relevant to the consumer tomorrow...
Short and frequent. Aim to exercise often, even two or three times a day, but keep the sessions short and sweet (10 to 15 minutes is plenty). If it hurts, stop, and if you dread your workout, change it. The pursuit of fitness should be a pleasure, not a punishment...
When did working out turn into tuning out? How did the pursuit of physical fitness come to resemble a quest for spiritual numbness...
...tells the story with a wit-a bride wears an "expression of tranquilized charm"-that never quite conceals the sting of wisdom just below. Perhaps it's no surprise that by the end of her well-turned and winning tale, we see and feel, as Farber does, that the pursuit of happiness is really nothing more than a recipe for misery. -By Pico Iyer
Johnson’s story is sobering as well. His once-rich father lost everything to the heat and floods that destroyed his cotton crop. As a result, LBJ vowed to amass a fortune big enough to withstand any disaster. This pursuit of money would lead to allegations that Johnson improperly used his congressional position for his personal gain—for instance, he tended to help companies that ran ads on his wife Lady Bird’s radio station. And finally, there is Nixon, who as a child was devastated by his younger brother’s death...