Word: purveyors
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Dates: during 2000-2009
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...fantasy-filled, you-can-have-it all '90s, John Peterman was the ultimate purveyor of armchair-adventure shopping. His floridly written catalog pulled in a cult following--and $75 million a year in sales--by hawking evocative clothing, furniture and collectibles to upscale shoppers. Peterman outfitted Frank Sinatra and Oprah Winfrey and got a priceless p.r. boost when the TV megahit Seinfeld parodied him on its show...
Nobody played the business of golf better than Ely Callaway. He bought a fledgling four-person start-up in 1982 and turned it into the most successful purveyor of golf clubs in the sport's 300-year history. Callaway's innovation was to design clubs with oversize heads (remember your first Big Bertha?), which made a difficult, frustrating game immediately more satisfying to the weekend duffer...
...doing is not about fashion. They do this partially for the benefit of Wall Street--fashion is cyclical and temporary, and the marketers need to convince investors that their brand will be Armani or Ralph Lauren, never really going off the boil. So how to reposition Coach, a purveyor of high-quality if not sex-drenched handbags, whose turf was being mowed by more fashion-aware companies, such as Kate Spade, and by other designers who were beginning to do handbags...
...doing is not about fashion. They do this partially for the benefit of Wall Street-fashion is cyclical and temporary, and the marketers need to convince investors that their brand will be Armani or Ralph Lauren, never really going off the boil. So how to reposition Coach, a purveyor of high-quality if not sex-drenched handbags, whose turf was being mowed by more fashion-aware companies, such as Kate Spade, and by other designers who were beginning to do handbags...
...other fields, particularly computer science, a first-year student's prime purveyor of academic wisdom and indelible transcript markings is more often than not some clever sophomore freshly consigned to the Quad...