Word: purveyors
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...University's hampering of undergraduate activities that lead to a loyal, as well as generous, alumni body stretches to other things besides purveyor lists, and, to be blunt, can only result in a smaller and smaller dollar harvest from the already less copious graduates. Such exorbitant charges as $30 for running off the stencils of the Album's mailing list, general milking of graduating classes for every cent of the wasteful costs of Class Day exercises, leave rancid tastes that are bound to linger through the years. And it is still expected that, through an almost dead class loyalty...
Since the war, costs for producing an Album or a Red Book have risen about 85 percent, and the '46 Album, first under postwar prices, had $3600, or 85 percent of all advertising, through the purveyor system. Raising the price above the present $10 would decrease subscribers, while the University says it is doing the books a favor by not subsidizing. Though the Crimson and Lampoon are self-perpetuating organizations with policy that must be free of control by its very nature, an Album starts afresh every year, and the word "control" has no meaning for a collection of pictures...
...Council investigation indicated that the 1950 Red Book, the first to attempt operation without the purveyor list as basis for advertising solicitation, was already $500 in debt, and that the 1946 Album depended for about 85 percent of its advertising on those concerns selling to the University. These two books, the Council said, were the only publications considered in the investigation, since they alone have operated wholly under the post-war price structure...
Recommending that "alternative plans for advertising be canvassed," Dean Bender yesterday stated that he would make no effort to dissuade administrative officials of the stand in withholding purveyor lists from the Red Book and Album staffs...
...biggest shake-up will come in Lever's radio advertising. Long a leading purveyor of that curious phenomenon of U.S. culture, the soap opera, the company is going to cut down. Luckman has nothing against soap opera as such. Says he: "You can't reach a mass market with a symphony orchestra." But he thinks that radio talent has become too high-priced for Lever's advertising dollar...