Word: puschkin
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...mark when a distiller gambled $60,000 to try to move several thousand cases of unsold vodka out of his warehouse. Team came up with a series of ads showing a stalwart adventurer and a bear paddling through Finnish lakes or going on African safari. The punch line: "Puschkin Vodka for tough guys." For the next three years, the distillery could not make enough vodka to meet the demand. So successful was Team's small German campaign for French-made Vittel Mineral Water ("The water that rejuvenates your cells") that the producer switched the entire account to Team from...
...himself a Russian, adds to the value of the lectures. It is certainly worthy of attention that we have here an opportunity of knowing what a Russian, educated at Harvard, and able to compare the works of his countrymen with those of Western Europeans and Americans, puts upon Puschkin, Googol, Turgenef and Tolstoi. The lectures are given every Wednesday afternoon at 3 o'clock...
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