Word: pusey
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...Pusey began an extensive study of the University's needs and coaxed Faculty dean McGeorge Bundy and the Harvard Corporation into backing a huge $82.5 million general fund drive--The Program for Harvard College--to be kicked-off once a $6 million drive for the Divinity School started by Conant was completed...
...private institution, let alone university, in the United States had ever attempted a drive of this proportion before. "It was a quantum leap from anything thought of at the time," Pusey recalled last week. "With the expanding economy and the mounting operation expenditures, the costs of standing still were enormous, and this occupied me constantly," Pusey added...
...People were scared at the time," James R. Reynolds '25, director of Development under Pusey, recalled last week. He added that Pusey ordered a feasibility study which showed that the alumni had a positive attitude toward giving. Reynolds was instrumental in organizing the regional alumni organizations into powerful fundraising organs that would lie at the heart of all the later fund drives conducted by the University...
During the Pusey years, many of the standards and practices that now dominate fundraising were perfected. "There is a group in every generation who even in bad times can give to Harvard," Reynolds says. "But in order to raise this money you need to know your constituency--who they are, what they are, what they are interested in, and be able to identify their gift-giving potential. You need communication and cultivation of your constituency because if the alumni are not advised of your interests then they will not know how to give...
...Pusey administration's ability to cull Harvard alumni dollars shows the success of Reynold's formula. Pusey's fundraisers racked up an additional $125 million through the remainder of his term, making a grand total of $207 million. Money from the drives went for the creation of Medical and Law School development offices, the program for Harvard Science (which eventually built the science center), the Pusey Library, and the International Studies building...