Word: push-up
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...that it's newest invention in the underwear market, and can give women who are flat some cleavage. (Although, realistically, one wonders how something can come from nothing). Actually, this bra is not new at all; it originated in the 60's, and our mom's called it the "push-up bra." It died out in the 70's and 80's, and resurfaced in the 90's by jumping on the trendy underwear adcampaign bandwagon...
...limit of one to a customer as stocks ran low; others just filled fat order books after they ran out on the first day. This brassiere from Sara Lee Foundations was an instant sensation, especially with rapidly aging baby boomers, when it appeared in department stores. A moderately priced push-up model, with several strategically placed pads to enhance shape, the Wonderbra is credited with working miracles: creating drop-dead cleavage even while defying gravity...
...more like Joey Buttafuoco than Michael Douglas, but never mind. Perhaps he was succeeding handsomely at counseling overweight women and should have been promoted instead of being let go for breaking a trivial rule. We are asked to believe that these men's having to listen to jokes about push-up bras or being asked to lift a heavy box makes for a winning case and worldwide media attention, when women have been listening to penis jokes and making coffee for decades. Sure, complaints about failing to be promoted simply because they were men in a women's world...
...SUPER-UPLIFT bra -- a high-tech, cleverly marketed 90's version of the old-fashioned push-up bra -- was introduced two months ago with a torrent of hype. Demand, however, has not been uniformly distributed...
...torture of the push-up bra and other indignities...