Word: pushbutton
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Dates: during 1960-1969
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...luxury and gadgetry. Small runabouts with rakish lines, chrome fittings, and decorator-styled upholstery look more and more like cars, presumably to attract diffident womenfolk. Oceangoing yachts sport bulkhead-to-bulkhead carpeting and baby blue staterooms. New compact radar sets, depth-sounders and other electronic gear cram the cockpits. Pushbutton winches eliminate the need to "weigh" anchor. Hot-water heating, cold-water cooling, seawater evaporators and adapters for turning iceboxes into electric refrigerators lure the boat owner. Apparently it takes a heap of gadgets to make a boat a home...
...abolish much of the dirty and drudge work-the tedious, boring jobs that proliferated after Henry Ford's assembly lines in 1913 began to replace craftsmanship with mass assembly. In steel mills and chemical plants, yesterday's blue-collar worker now wears white overalls, sits at a pushbutton panel as massive as a cathedral organ, and takes home a technician's fat pay envelope. What computers did for clerks was to eliminate the menial paper shuffling, permitting people to spend their energies on more creative and profitable work. It could well be that computers are propelling...
...HOUSEWARES: Old French decanters ($7 up), chafing dishes (from $15), wine racks (from $10), English pewter, Danish salad bowls and cheese boards. There are plenty of electrical gadgets for pushbutton minds; electric can openers and knife sharpeners (around $29.95), bun warmers ($9.95), silver polishers ($29.95), even electric pepper mills...
...Pushbutton Montgomery Ward vending machine, now being tested in Chicago's La Salle Street Railroad Station. The 7-ft.-tall dispenser offers 53 different items, picked for appeal to commuters and travelers, ranging from muumuu nightgowns and panties to flashlights and pocket compasses. The machine accepts any amount of money up to $9.99 in any combination of coins or bills, visually records the amount paid in, returns the proper change when the customer has completed his shopping. Says the machine's attendant: "People are still a little bit afraid of it. They don't seem to want...
...Pushbutton Files. A filing cabinet that operates like a Ferris wheel, delivering files within reach at the push of a button, has been introduced by Diebold, Inc. Because it stacks records to the ceiling, the 16-shelf model can hold as much as six four-drawer cabinets in half the floor space. Price...