Word: pushbuttons
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Dates: during 1950-1959
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...cars, which will come out in mid-October, represent a $175 million face-lifting job on the 1955 models. Chief body change: high, straightaway lines on the rear fenders and bigger taillights. In addition, all lines will have a new four-door, hardtop model, pushbutton selectors on the dashboard for automatic transmissions, "lifeguard" door latches to prevent doors from popping open in accidents, and optional seat belts. Plymouth will have a new, higher-powered engine. Fanciest gadget in the line is a "Highway Hi-Fi," a CBS record player that can be mounted just below the center of the instrument...
...Pushbutton Ticket Vendor. The New York Central has installed "Automaticket," the first self-service ticket vending machine in Manhattan's Grand Central Station. Built by General Register Corp., "Automaticket" has pushbuttons for 60 suburban stations, with the fares listed for each. The purchaser puts coins in a slot, presses the right button, four seconds later gets his tickets and change. If he puts in too little money, a lighted sign warns him to put more...
...inches more hip and shoulder room inside. With wrap-around windshields, they have 18% more glass area and visibility; the station wagon even has wrap-around rear windows. Tubeless tires are standard equipment. Optional: power brakes that keep their power even when the engine is stalled, power steering, pushbutton windows, a two-way power seat, and an air-conditioning unit (about $150 extra) that fits under the hood, thus takes up no baggage space...
...mail on their likes and dislikes. G.M.'s traveling Motorama provides another fine source of information, with interviewers stationed by every experimental car. The results are all carefully tabulated, passed along to styling and engineering and to President Curtice, who studies them carefully. The surveys are important, e.g., pushbutton doors were made standard equipment when the research department found that 70% of the people interviewed preferred them to handle doors. But surveys would be worthless without a sure styling instinct. Last year Harlow Curtice looked over the roomful of experimental cars, picked the experimental Pontiac and Chewy station wagon...
...pushbutton ceremony climaxed one of the great hands-across-the-border industrial ventures of modern times. As long as half a century ago, geologists were sure that iron ore lay buried beneath the lichens of barren Ungava, but there seemed no practical and profitable way of moving it from the subarctic wilderness. In 1942 Jules Robert Timmins, Montreal gold-mining magnate, decided to take the challenge. Last week, as he watched the first boatload of Ungava ore leave for the U.S., Jules Timmins, 66, could claim success. "It is the realization of [my] dreams, hopes and plans," he said...