Word: pushed
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Dates: during 1950-1959
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...Jersey's pro-Eisenhower Governor Alfred Driscoll had betrayed him by coming out for Eisenhower. But Taft's name stayed on the ballot, and although Taft himself kept out of the state, and Taft men assiduously cultivated the underdog role, his lieutenants worked harder than ever to push his campaign. "As a matter of fact, they never stopped working," complained Driscoll last week. "The Senator's campaign is on a very practical basis...
From a distance, the big A-cannon assembly looks like a loaded railroad flatcar, with engine cabs at both ends. When it is ready to leave the road to go into action, the two cabs rev up to a deafening roar and swivel around to push the flatcar sideways (see cut) across the terrain to firing position. Once in position, the cabs help lower the gun bed to the ground and then pull out from under...
...pontoon bridge that has drifted downstream, one stretch of the highway lay useless at the valley's bottom, and the vagrant mountain sat camel-like astride the rest. Jordan's ministers estimated that it would cost $400,000 and 40,000 man-days of labor to push the mountain aside, and Jordan's budget could never stand it. Then up stepped John Monroe, who had come to Jordan on a Point Four project to teach the Bedouins how to use bulldozers and other dirt-moving machinery to clear old Roman cisterns. With one power shovel, said John...
Movie Houses. The old management had frowned on selling Pepsi in vending machines; under Steele, 42,000 were add ed in 1951 alone. As a vice president at Coca-Cola, Steele had pushed Coke in movie houses. Now, he persuaded some of his old friends such as National Theaters Corp.'s Charles P. Skouras to put in Pepsi instead. Abroad, Steele moved into five new countries, bringing Pepsi's foreign markets to 44, and got some important people to push his product. (The Cairo bottler, for example, has close Farouk connections.) Pepsi-Cola's sales are still...
...their products with such mysterious words as "Irium" and "ammoniated," now have a new open-sesame to sales. The word is chlorophyll, the substance that makes plant life green. Lever Brothers was the first to market a chlorophyll toothpaste; in two months its bright-green, minty Chlorodent has helped push Lever, which also sells Pepsodent, from third to second in toothpaste sales. By last week, Chlorodent had thrown such a scare into the rest of the industry that Colgate, the No. i toothpaste seller, as well as Bristol-Myers (Ipana), Whitehall Pharmacal (Kolynos) and other big manufacturers were rushing chlorophyll...