Word: pushes
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Dates: during 1990-1999
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Older electronic media, such as television and radio, are "push media." The viewer, or listener, has control over which station they're going to listen, but that...
...when it comes to news, weather and the like, pull media just doesn't cut it for accuracy and timeliness. If there is still a role for traditional media providers on the Internet, it will lie in a successor to the World Wide Web--on-line push media...
Instead of focusing on interactivity and end-user choice, on-line push media outlets focus on the Internet's ability to deliver information quickly. The PointCast network (www.pointcast.com), for instance, delivers news updates several times an hour to your computer via special software...
...user still has more choice over what information is retrieved with on-line push media than with newspapers or television. In the case of PointCast, for instance, users can tell the software to give priority to stories on particular topics or display weather for certain cities...
...there's a catch. When I push further about the nature of the Bee's involvement, Barenbaum clarifies: the Bee is an "honorary member," she says, not terribly eager to explain what such status entails...