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...days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet. Although...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...certainly promising. Wind-energy generation alone is expected to increase fivefold in the next decade. By the end of this year, the number of wind turbines is expected to go up 150%, to nearly 2,600, from just over 1,000. "The new Greek government seems determined to push the green economy and is taking measures in the right direction," says George Peristeris, executive chairman of GEK TERNA Group, one of Greece's largest construction and energy companies. "But changes must be radical and drastic if Greece wants to achieve its goals...

Author: /time Magazine | Title: Greece's Math Problem | 3/8/2010 | See Source »

...help create jobs. While it's a victory for Senate Democrats--particularly majority leader Harry Reid, who scrapped a bipartisan draft earlier this month--the bill still has to pass the House or be reconciled with the lower chamber's $154 billion version, approved in December. Reid hopes to push through a series of small jobs-related bills like this one, which includes temporary tax breaks for companies hiring employees and support for highway-construction programs...

Author: /time Magazine | Title: The World | 3/8/2010 | See Source »

...military junta overthrew Nigerien President Mamadou Tandja on Feb. 18, following his decision to push through a referendum abolishing presidential term limits. Although the coup was condemned by the U.N. and African Union, thousands flooded the capital in support of the military council, which promised to return democracy to Niger. It appointed an interim civilian Prime Minister to serve until elections can be held...

Author: /time Magazine | Title: The World | 3/8/2010 | See Source »

Cambridge Mayor David P. Maher applauded the Congress’s initiative at the grassroots level to push through proposals for concrete steps the city can take...

Author: By Stephanie B. Garlock and Natasha S. Whitney, CRIMSON STAFF WRITERS | Title: Climate Congress Has Three New Proposals | 3/8/2010 | See Source »

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