Word: pushing
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Dates: during 2010-2019
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...Raging Bull,” the sports movie that focused on the violent imperfections of human nature, to “The Departed,” a police procedural/gangland thriller that studied loyalty, betrayal, and identity in a disconcertingly harsh light, he has always found a way to push past the cliché, the obvious, and the mundane. With “Shutter Island,” Scorsese turns his attention to a new genre: the psychological thriller. A mind-bending, atmospheric film with a couple of vertigo-inducing twists and turns, “Shutter Island” nonetheless...
...Push for Sanctions...
...franchisees are a particularly important constituency, since they pay for the equipment to produce any new menu item. They often have ideas for Coudreaut's team to appraise - the Angus burgers were co-developed with a group of California franchisees - and they often push back against odd-sounding creations like one of Coudreaut's failures, a breakfast Snack Wrap made with a crepe that held vanilla cream cheese and fruit. ("Why it didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process...
...improve on time-honored formulas is what led him to the Mac Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms about the food...
...wanted to see if we could push up the floor and have good ball pressure and try to take them out of things that they like to run in their sets,” Amaker said...