Word: put
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Dates: during 1930-1939
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...crash the back door of the cinema industry. It is notable as the first effort of a new producing company headed by Bernard Steele and Stanley Odium (son of Investment Truster Floyd Bostwick Odium, whose Atlas Corp. has a large stake in Radio-Keith-Orpheum and who reportedly put up part of the $350,000 it cost to make the picture in Astoria...
...world's fairs, this is a business venture, a supposedly self-supporting promotion stunt. Few such stunts actually break even. The Century of Progress did manage to net $702,171, but that was a peewee return on the $47,000,000 investment (of which $10,000,000 was put up by the fair's promoters and recovered in full). The real return was an estimated $700,000,000 in extra business it drew to Chicago...
Foreign nations put up $31,000,000 for buildings alone, sent $100,000,000 worth of exhibits to fill them. This was the first of Whalen's big coups. When he went to Europe he found that all the major nations except Russia belonged to the International Bureau of Expositions. When the Bureau decided on only a limited participation in the fair, President Whalen blandly returned to Manhattan, presently announced that Russia would build a $4,000,000 pavilion. Unwilling to play second fiddle in any swing session of propaganda, the other nations promptly upped their appropriations...
These typify the way industry fell for Whalen sales talk. Typical of the gamble exhibitors are taking, General Motors reputedly put $5,000,000 into its building. Since G. M. will sell nothing on the premises, it is investing only in advertising and goodwill. Whether this huge expenditure (plus the cost of operating the exhibit) will pan out is General Motors' worry. Grover Whalen sold it to them. The same may be said for many another individual display. Several industries, such as railroads, glass,* aviation, utilities and petroleum, recognizing the fact, got together on cooperative exhibits where the heavy...
...luxuriate among such playthings: he lay ill at home suffering from a heavy cold and a bad case of overwork. Since he became fair president in 1936 he has averaged a 12-to-16-hr. working day-selling hardheaded big businessmen the notion that it would pay them to put $157,000,000 into the Flushing Meadows...