Word: putting
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Dates: during 1940-1949
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Plastic Sidelines. Dozens of old-line companies are riding the new range, and many a small company has fattened up on it. Jersey City's Esquire Novelty Co. last year put out 1,500,000 holsters at $1 to $10 apiece. Pennsylvania's Hubley Manufacturing Co., biggest maker of repeating cap pistols, last year turned out about...
Langs thought up the stick-on bra when his wife complained that she could not get an even tan in a bathing suit. Last May, after lengthy experiments, he put the adhesive cups on sale. He expected the bra to be just a sideline to his business of chrome-plating grilles for autos, and hired two girls to fill orders in the basement of his home. The orders poured in so fast that he had to hire 43 more employees, rent the entire floor of a warehouse. Many orders remained unfilled for weeks...
...American Novel. Rage is not that. Its wide-lensed look at U.S. small-city life in the first two decades of this century treats the reader to some shrewd but merely surface revelations. Readers will not be surprised to learn that Fort Penn politicians made shady deals and occasionally put figureheads in office, or that its rich were snobs and its newly rich social climbers. What may surprise them is that Novelist O'Hara documents these commonplace facts of life with so many tedious and often pointless instances...
...most brilliant of all Pinkham advertising ideas was Dan's proposal to put his mother's face on every ad. The result was inspired to the last detail-"the neat black silk dress, the tortoise-shell comb, the white fichu fastened with a cameo brooch," the perpetual smile, the sagacious and composed elderly features. Here was everybody's grandmother...
...took Disraeli to put an end to the nonsense. In a brilliant speech in the House of Commons, he exonerated Wheeler, elevated him to the rank of a momentary national hero, and incidentally maneuvered Gladstone into looking like a blackhearted oppressor of the poor. Disraeli, it appears, shared Novelist Bonnet's notion that Wheeler was chiefly a pretty good little symbol of the 1876 "lower classes"-grimy but devoted to the Queen...