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Word: putting (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Vandenhaag: Mr. Tynan's idea is apparently that pornography can be good, depending, of course, on the quality of who creates it. Now as I think of art, it is not the experience itself, but a reflection upon experience. As Santayana put it, high art cancels lust. My view would be this: the better the writer, the less effective his writing as "pornography" as you defined it, however sexual his subject...

Author: /time Magazine | Title: Modern Living: Conversations on the New Eroticism | 7/11/1969 | See Source »

...put on dark glasses and a hat and pasted on long sideburns, and I went to some of these stores in New York. I had thought that Sweden was bad, but Sweden hasn't gone near to the depths of various sex deviations and obsessions that we have gone. I suppose there are sections of this country that have sunk as low as anything in history, because in the days of Sodom and Gomorrah and Pompeii and Rome they didn't have the presses or the motion pictures to stimulate all of this...

Author: /time Magazine | Title: Modern Living: BILLY GRAHAM: THE SICKNESS OF SODOM | 7/11/1969 | See Source »

...biggest gainers of 1968 managed to climb at all in this year's first half. Their showing confirmed Wall Street's axiom that"go-go" funds can seldom put together two good years in a row because it is almost impossible consistently to pick stocks that will spectacularly outperform the mar ket. Last year's rich winners were those fund managers who correctly foresaw that the market would rally after President Johnson's renunciation. This year those managers failed to anticipate that the market would tumble after bankers raised the prime rate to 81/2...

Author: /time Magazine | Title: Wall Street: The Funds Are Falling | 7/11/1969 | See Source »

William Esty Co. created Noxzema shave cream's famous TV ad, in which Gunilla Knutson whispers "Take it off, take it all off." Soon after that caught on, Young & Rubicam hired an actress with a throaty voice, just like Gunilla's, to implore, "Put it on, put it all on" -an appeal for customers to buy Plymouths and load them with all manner of optional equipment. Eagle Shirtmakers' color-naming contest of five years ago-in which the winning entries included Foreseeable Fuchsia, God's Little Ochre and Hot Chestnut-was revived this spring by Young...

Author: /time Magazine | Title: Advertising: The Copycats | 7/11/1969 | See Source »

Nobody seems to be mad about the copycatting. The writer of the Noxzema ad, John Blumenthal of William Esty, says: "Just think, every time people hear that girl saying 'Put it all on,' they will remember the Noxzema girl saying Take...

Author: /time Magazine | Title: Advertising: The Copycats | 7/11/1969 | See Source »

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